Body Positivity
Recently, things have shifted to encompass body positivity at any level. The idea is to encourage women of any size or shape to feel beautiful. They don’t need to fit a specific body type that someone else determines!
In Marketing
Many companies focus on that, too. Aerie, a popular brand, uses diverse models with different sizes, body types, and shapes. Plus, the company doesn’t retouch photos, so these ladies are seen in their true form.
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